When I set up my client management system, TaxDome, I had to create an admin account. Instead of using my own name, I decided to have a little fun and set it up as my Great Pyrenees, Sidonie. My clients already adore her—some, I suspect, book in-person appointments just to see her. So why not make her an official part of the business?
This little act of personalization isn’t just for fun—it reflects a deeper truth about running a business: being yourself makes work more enjoyable and helps attract the kind of clients you genuinely enjoy working with.
The Power of Authenticity
People crave connection, and authenticity builds trust. When you let your personality shine in your business, you create a more relatable and inviting experience for clients. Clients don’t just hire a service; they hire people they like and trust. By showing up as your true self, you’re more likely to attract like-minded clients who appreciate your approach.
For me, embracing authenticity means letting Sidonie be part of my brand. She’s not just a pet—she’s a staple of the office experience, a conversation starter, and, honestly, the true boss of the operation. Clients love her, and her presence makes meetings more enjoyable. More importantly, it signals to my clients that I value warmth, personality, and a little bit of fun in what can otherwise be a stressful tax season.
Creating a Business You Enjoy
When you try too hard to be what you think a “professional” should be, work can start to feel stifling. Sure, professionalism is important, but that doesn’t mean you have to strip away all personality. Infusing your business with aspects of your real life—whether it’s your love for dogs, a quirky sense of humor, or a unique way of explaining tax concepts—can make your work more fulfilling and sustainable in the long run.
Attracting the Right Clients
Not every client is the right fit for your business, and that’s okay. When you’re genuine, you naturally filter out clients who don’t align with your values and attract those who do. The clients who appreciate Sidonie’s role in my business are the same ones who appreciate a friendly, approachable CPA—people who want to work with someone they enjoy interacting with, not just a faceless number cruncher.
How to Show Up Authentically in Your Business
If you’re wondering how to bring more of yourself into your business, here are a few simple ways:
Incorporate Your Interests – Whether it’s a pet, a hobby, or a cause you care about, let those things be part of your brand.
Use Your Own Voice – Write emails, social media posts, and blog articles the way you naturally speak. Clients appreciate genuine communication.
Create a Welcoming Experience – Think about what makes you enjoy your work environment and bring that to your clients. A comfortable setting, friendly conversations, and even small personal touches can make a big difference.
Be Transparent About Your Values – When you’re clear about what matters to you, you’ll attract clients who share similar values.
Conclusion
Running a business isn’t just about numbers and efficiency—it’s about building relationships. By embracing who you truly are, you create an environment where both you and your clients can thrive. For me, that means letting Sidonie have a front-row seat in my business. For you, it might mean something else entirely. Whatever it is, don’t be afraid to lean into it. Your ideal clients—the ones who appreciate you for you—will follow.
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